Our Work.

Promoting a brand milestone.

Sweaty Betty wanted to create excitement around the limited edition, bum-sculpting leggings that were released to celebrate their 20 year anniversary. The overarching aim to drive quality traffic to the site.

Platform

Digital

Our solution.

By telling the brand's story, starting from it's creation 20 years ago, we could create affinity with new and recurring consumers, inspiring them to buy the limited edition leggings.

We utilised ad formats to create quick, click-to-buy options for the audience as they read the article.

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The results.

The article achieved engagement levels way above standard benchmarks.

The page views were 25% above average, and clicks were 128% above average.