Our Work.

Fully integrated.

For the second year of our Specsavers Framing Fashion partnership, the brand challenged us to promote it as the best destination for eye care and fashionable frames.

Platform

Print & digital

Our solution.

We created a monthly content series aligning the brand with fashion trends. The digital content was brought to life by a series of short form videos, that showed the viewer how to achieve the trends featured in the article.

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Activation.

Alongside that, a 4-page supplement in the Evening Standard during Eye Health Week, as well as monthly online articles, helped position Specsavers as a trusted eye care provider. All the content was supported by a data-driven display campaign and social media.

Social.

As part of the campaign we produced a Facebook Live with fashion influencer Simran Randhawa, who discussed her key style picks for the season. It generated more than 60,000 views.

Key numbers.