Our Work.

Giving film its caffeine fix.

Our brief was to raise awareness of Nespresso’s sponsorship of the Nespresso BAFTA Nominees’ Party and the Nespresso Talents competition. Nespresso wanted to amplify its brand association with BAFTA, whilst cementing its distinct brand positioning as the ‘leading luxury’ coffee brand.

Platform

Print & digital

Our solution.

Lights, camera, action! We wanted to let our readers experience the glamour and exclusivity of the film industry by broadcasting directly from the red carpet at the Nespresso BAFTA Nominees’ party. And what better way to raise the profile of the Nespresso Talents than with editorial content created by our team of experts?

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Nespresso BAFTA Nominees' Party.

Alice Levine and Alex Zane hosted a Facebook Live from the Nespresso BAFTA Nominees’ Party to give our Evening Standard and ES Insider readers exclusive access to the stars. Alice and Alex were carefully picked to appeal to and impress our film and entertainment loving audience and by using video content we highlighted Nespresso’s sponsorship of a luxury, industry-leading event directly from the red carpet. They interviewed a host of A-List stars including Melissa McCarthy, Richard E. Grant and Charlie Brooker.

The Facebook Live was supported with editorial and on social by Alice Levine.

Nespresso Talents 2019.

The theme of the UK Talents contest was ‘We Are What We Eat’. A sponsored editorial partnership with The Evening Standard and Independent promoted the competition via relevant articles eg. ‘The 20 best food scenes in film’. The articles were supported with roadblocks to splash the competition and inspirational director quotes were used as traffic drivers.

Nespresso Talents 2019 Cannes Party.

We used our premium new digital platform, ES Insider, to give readers access to the most exclusive and luxurious event in the film calendar, The Cannes Film Festival. Sponsored editorial articles, including an interview with the Nespresso Talents 2019 winner highlighted Nespresso’s involvement to a new audience.

The results.

Contextual content rose significant awareness of Nespresso’s BAFTA sponsorship and more importantly drove entries to Nespresso Talents with UK entries for the Nespresso Talents Competition increasing YoY, making up 10% of the global total number of entries.

Collaboration and contextual content

“From the outset, the partnership with ESI has been collaborative, agile and impactful. The multiplatform plan generated for our BAFTA and Nespresso Talents campaign was brilliantly executed by Publicis Media Content in tandem with ESI. It perfectly aligned our brand strategy and our desire to actively target key demographics with engaging content and editorial. We look forward to the next step in this relationship”

Eva Pederzini,
Head of Marketing, Nespresso UK&I