44% said that they didn’t know Bake Off started that night so the cover wrap was a great reminder

66% felt the cover wrap appeared at a good time for thinking about evening TV viewing

Share of viewing among ES readers increased from 34% in 2018, to 41% in 2019

ES readers are now 16% more likely than the average adult to watch GBBO

40% of male Arsenal fans who had seen the cover wrap stated that they really wanted the new kit

2/5 of commuters felt that it was a great way for Arsenal to announce their new kit is on sale

After seeing the cover wrap, 1 in 10 non-football supporting commuters are considering purchasing the shirt for someone else

38% said that seeing the cover wrap reminded them to watch Catch-22 that night

The wrap encouraged 44% of readers to find out more about Channel 4's programming

30% increase in the number of Londoner’s viewing the programme compared to the national average

39% of readers claimed they were likely to buy the trainers advertised

1 in 4 really want the Supercourt trainers advertised – increasing to 1 in 3 of 16-34 year olds

73% of commuters claim to have seen the cover wrap

2 in 3 state they would be more likely to buy something from EE after seeing the cover wrap

1/4 were encouraged to find out more about EE products

70% of commuters claim to have seen the cover wrap

46% of commuters read the issue and saw the cover wrap

24% of non reading commuters, equivalent to 843k people, also saw the cover wrap

44% of those that saw the wrap liked the fact that Adidas are using recycled material

24% said the cover wrap reminded them to watch ‘The Virtues’ that evening 

23% wanted to find out more about Channel 4's programming

Over 900k saw the cover wrap despite not reading the paper

2 out of every 3 commuters saw the wrap

1 in 4 liked the new logo