Our Work.

Thunder in the sky.

Dewynters wanted to create awareness for the launch of Bat Out of Hell: The Musical.

Platform

Print, digital, experiential

Our solution.

We ran a promotion to give away tickets alongside a massive on-street presence to highlight the show - including vendor bills and trolley panels, and a Bat Out of Hell projection at various central London locations - to really give the campaign standout. We also created a one-off opportunity on Londoner's diary, changing our Eros logo to a bat.

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The results.

More than 5,000 people entered our prize draw to win tickets to see the show.