The Independent's Swap-Up Pop-Up.

Back due to popular demand.

The Independent’s Swap-Up Pop-Up will be in the Picturehouse Central throughout Advertising Week Europe so you can swap ‘til you drop.

After a successful summer touring London’s media agencies we wanted you, the Advertising Week delegates, to join us on The Independent’s sustainability movement.

So how does it work? It’s easy - we want you to donate your unwanted clothes to The Independent’s Swap-Up Pop-Up and in return for each piece of clothing contributed, you can pick out a new item in return.

Simply bring what you want to donate on the day and let the swapping begin!

See you on the first floor, you won't be able to miss us.


Make sure all clothes and accessories are in good condition ie. no holes, washed and ready to be worn by their next owner.

No swimwear, gym wear, jewellery or underwear (obvs).

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