What is the single most important thing media owners should be doing now to futureproof their businesses?.

  • Businesses need to take a ruthless approach to innovation and technology investment, constantly looking to build products that could ultimately take out the flagship, keeping you fresh on both sides

The Drum published an article in this month’s 'Future of Media' issue, asking key media figures what media owners should be doing to futureproof their businesses. Jon O'Donnell, our MD of commercial, featured in the report, sharing his thoughts on the topic. Read his comment below

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