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London Minds.

  • Evening Standard launch content series to help our readers move from feeling mental health stigma to finding solutions

42% of Evening Standard readers say their mental health has been affected by the Covid crisis and 25% say the mental health of someone they know has suffered in the last year. Mental health has affected all ages, especially children and young adults - which is why the Evening Standard has launched Young London SOS a campaign to fight the crisis in mental health of children as a result of the pandemic.

As well as Young London SOS, this Spring our Evening Standard events team will bring together experts, guest speakers and practical solutions in an online series to help our audience move from facing stigma to finding solutions.

Launching in March, in tandem with the editorial campaign, this content series will explore and tackle the pressures felt by us all at home and at work.

The free to attend events will offer the audience engaging and interactive experiences with a focus on these vital pillars of managing mental health and wellbeing:

  • Mindfulness & Sleep
  • Exercise & Nutrition

41% of our audience say they know what they need to do to be positive but, struggle to put it into practice and nearly 1 in 3 London readers say they would be interested to hear about ideas and inspiration in an online event.

Through this high profile and impactful online content series, we will support everyone in our city and beyond to improve and maintain positive mental health and wellbeing during one of the most challenging times in its history.

Your brand can partner with Evening Standard to reach, engage and support our readers. A partnership with this content series will offer:

  • Branding across promotional and delivery campaigns
  • Speaking opportunities for your business and brand ambassadors
  • Amplification across bespoke print & digital activations

Contact your Evening Standard rep for more info or email Sam.North@esimedia.co.uk

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