The Evening Standard and ES Magazine have been proud partners of London Fashion Week for 31 seasons.

This season's weekend will kick off with an Evening Standard drinks reception in the VIP Lounge of LFW's official venue with fizz and canapés.

The guests will hear from Treatwell and MyWardrobe HQ who will be chatting with Amira Hashish, Evening Standard's Executive Digital Editor, about how a new wave of fashion and beauty brands are helping consumers get the most out of life. This relates to the new research by the Evening Standard, Life 2.0, which has shown that Londoners are leading the way with a new consumer behaviour, all built around the Optimisation Economy.

After the event the guests will be able to access the London Fashion Week’s Positive Fashion Designer Exhibition and the Designer Showrooms.

Competition Time

In the spirit of our new Life 2.0 research, we have carefully curated an optimised London Fashion Week experience.

Not only will you win two tickets to an official London Fashion Week show at The Store X on Saturday 15 February, but you’ll really be able to squeeze the most out of your day with some added extras.

To kick off, use the Treatwell app to book a beauty appointment for you and a friend on us. We will then pick you up and take you straight to The Store X, allowing you the most time possible to get ready. After the show you can enjoy some fizz at the nearby Savoy Hotel to wind down and celebrate London Fashion Week in style. Sound good to you? To enter all you need to do is answer the following question:

What year was the inaugural London Fashion Week?

Email your answers to: marketing@esimedia.co.uk by 12 noon, 12 Februrary 2020.

Terms & Conditions: 18+. Promotion closes at 12 noon on 12 February 2020. There is one prize consisting of: a pair of tickets to the Temperley London Fashion Week public show at 1pm on Saturday 15 February 2020, one £50 voucher for The Savoy Hotel, one Addison Lee taxi journey from a location to be specified by the winner within London Zones 1-2 to The Store X, 180 The Strand and 2 x £25 worth Treatwell voucher. The winner will be the first entry selected at random after the closing date and will be contacted on the afternoon of 12 February 2020. The competition is open to UK based media agencies, creative Agencies and direct clients of ESI Media. Travel back from the show is not included in the prize and any other expenses incurred outside those things listed above are the responsibility of the winner. The prize is non-transferable and there is no cash alternative. One entry per person. Promoter: Evening Standard Limited.