Be London's Headline.

Own. The. Day.

Want to broadcast to 2.4 million London commuters with a cover wrap?
Want to own the London day on the capital’s iconic newsbrand, The Evening Standard?
It’s time for you to disrupt the evening commute.

We’re challenging you to put a client’s brand at the heart of London, by getting creative and designing a cover wrap.

Tell us why you want to Be London’s Headline alongside brilliant creative and the winning entry will win a cover wrap distributed on The Evening Standard. Not only that, but you’ll be able to reach an extra 1.1m daily readers across with a homepage takeover, plus experiential presence with vendors across London.

The winning agency team will also win a night at the O2 in a private suite.

The competition is being judged by a panel of media and advertising experts across the media industry.

Cover wrap template PDF



We want you to tell us why your client’s brand wants to Be London’s Headline. Why is The Evening Standard key to the brand’s marketing plan and what role does the cover wrap play?

We want your cover wrap to demonstrate making the most of The Evening Standard’s creative canvas. Consider ways it could engage with the 2.4 million London commuters who will see it - how will it stand out? Don’t hold back on the creative thinking.

We will judge you on:

1. Well thought out media argument
2. Clear brand recognition
3. Brilliant Creative

For inspiration, check out our cover wrap gallery:



Terms & Conditions: promotion closes at 23.59 on 8 July 2019 and is open to UK based media agencies, creative Agencies and direct clients of ESI Media. There is one prize consisting of a cover wrap across the full run of Evening Standard papers, 500 vendor posters, 300 branded vendor t-shirts (printing/colour restrictions apply) and a digital homepage takeover. All elements of the prize must be taken in the same day, on a date of the Evening Standard’s choosing before 31 October 2019. The winning agency/client will also win an evening in the ESI Media suite for a performance at the London O2 at the Evening Standard’s discretion and of the Evening Standard’s choosing. All entries will be judged by a panel with the favourite artwork being chosen as the winner. The artwork used for the wrap must be based upon the original submitted wrap design. The winner will be contacted by 31 July 2019. The prize is non-transferable and there is no cash alternative. Multiple entries are permitted. Usual promotion rules apply, see For further information, please write to Customer Care, Evening Standard Limited, Northcliffe House, 2 Derry Street, London, W8 5EE.

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