A luxury fairy tale from New York
Coach wanted to tell a new creative story focused on its New York heritage and quality craftsmanship
Our partnership with Coach brought together the best of our editorial talent, multimedia content and award-winning data expertise. Leveraging the power and influence of the Independent’s Fashion Editor Alexander Fury we engaged Coach’s target audience with premium fashion content, beautifully presented and delivered through a bespoke microsite and native targeting.
Parallax scrolling was used to replicate the feel of Coach’s own website and to enrich the image and video led content experience. We used our data management platform to optimise ad appearances in front of Coach’s key audiences
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