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COACH

A luxury fairy tale from New York

Coach wanted to tell a new creative story focused on its New York heritage and quality craftsmanship

while also driving data acquisition

The Solution

Our partnership with Coach brought together the best of our editorial talent, multimedia content and award-winning data expertise. Leveraging the power and influence of the Independent’s Fashion Editor Alexander Fury we engaged Coach’s target audience with premium fashion content, beautifully presented and delivered through a bespoke microsite and native targeting.

Parallax scrolling was used to replicate the feel of Coach’s own website and to enrich the image and video led content experience. We used our data management platform to optimise ad appearances in front of Coach’s key audiences

The Results

95,204
Page views
18,039
Competition entries
7,918
Opt-ins
3.31 mins
Average article dwell time
Social media endorsements from @IndyFashion and @standardfashion and personal mentions by Alexander Fury

To talk to us about partnerships, please contact
Jo Aves
Head of Strategic Partnerships
Joanna.Aves@esimedia.co.uk or 020 3615 2575